There are a ton of real estate portals where you can market residential and commercial places for rentals or lease. In simple words, these platforms allow users to buy and sell apartments, houses, and offices in major cities. But these platforms also charge an exorbitant fee from both buyers and sellers. Do you really think that your real estate business needs a middleman to reach the target audience?
Certainly not! There are many other less expensive and more lucrative ways to flourish your real estate business than splurging on an online medium that will keep costing you on every business lead you make. For one, we can always begin with social media marketing because the web and mobile applications usually do take some time to develop an active presence in users’ minds.
While your real estate business app or website is in the funding or development mode, you can keep working on your social media handles to let your audience know what you are up to. Check out the following real estate social media techniques we have listed out to help you grow your housing business:
Always Begin with Locality Marketing
That’s a good way to kickstart social media marketing for a real estate website or a mobile application. Instead of promoting the specific location of the town, you can market the whole city to help people from other states make a well-informed moving decision.
It is not about highlighting the one best thing you have; it’s about broadening the audience range by showcasing more and better options. Let people in various locations get the idea of the neighbourhood they might potentially want to live in. The best part, users from the city you are promoting will follow you on social media and see your posts. A significantly increased social media engagement backed by likes and shares will then turn into business leads you just got for free.
Never Make False Claims to Hide Shortcomings
Sticking to authenticity is more of an ethical choice, but it is mentioned in real estate social media techniques because the marketing streak can be very intoxicating sometimes. You might want to lie about a certain space or other housing services in the wake of marketing, but its impact isn’t going to last for long. Digital marketing can be intimidating sometimes, but users hate phony service providers more. Always offer honest details on your social media profiles to keep your users stick around.
Provide Informative Insights for Your Audience
Don’t limit your social media posts to apartment listings and land updates in selective locations. There is another way of keeping your customers hooked to your services and that is education. Share insightful information about moving to a new city, investing in a well-furnished apartment, or anything else that they can find interesting. This is another way to gain the credibility of your potential clients as a booming real estate enterprise.
Use Polls & Other Means of Customer Engagement
Polls are always effective in engaging social media users because they get to click on an answer and share what they feel about the topic that’s been in the talks recently. All your users may not have the same concentration span, and that’s why huge social media posts won’t work on everyone. Polls, comment replies, and chats on the contrary will serve your real estate social media handle better.
Get Creative with Your Home Listing
You either invest money or your time in marketing. No matter what business domain you are planning on mastering, you will have to make a brief splurge one way or another. Instead of paying a lot of money for a paid listing, you can get creative with your own social media handles. Don’t go gaga over the latest housing listings you have in a popular location. Create a colorful graphic or a video of the place to let them know why they need to buy that place right away.
Cover Everything (Rental & Lease Included)
Face it! Not everyone out there is looking to buy a place because it requires a huge amount of money. You can always widen your options by creating listings for rentals and leases. It is an obvious way to promote real estate on social media. There are college students and government job aspirants always looking for a rental room. Similarly, most start-ups and growing enterprises prefer to get a commercial place on lease.Keep all these crucial social media tips in mind while promoting your real estate business, especially during the initial phase. Once you establish a spot, try to remain active and in touch with previous clients for more upcoming leads in the future. You can also get in touch with a professional digital marketing company in India or overseas to manage the social media pages of your business. Believe it or not, it will still be cheaper than listing your real estate business on a middleman-kind portal.