Once you have your real estate business set up, you might want to consider options for growth and expansion next. Expanding your business can get your services known to a broader market, potentially lead to higher profits, and even improve your sales. Expanding can also open your business up to new markets in new locations and give you a competitive edge against others in the same field. Here are some marketing strategies you can use to expand your business.
Do your research and know your market
The best thing to do before embarking on your expansion is to do your research. It’s easy to rush into acting on it right away, but it’s also difficult to undo actions done out of haste. Spend some time to plan and do your research before launching anything, this includes studying market trends, gauging your competition, and setting a budget.
It’s also important to know your market since different groups of people will have different preferences. You might be wasting time and effort trying to please too many groups of different people, but focusing your efforts on a specific market can increase your chances of success. Knowing your market can also dictate your budget, for instance, some audiences may respond more to offline marketing materials, versus others who may find digital ads more helpful.
Establish your brand
Having a good brand can make your business easily recognizable and also set you apart from others in the same field. They say first impressions count and the way you present your business the first time can also give potential clients an impression of what you do, how reliable your business is, and make you more memorable. Your brand can include a customized logo you can incorporate across your social media sites, a well-formatted business card, personal blog, and other visual mediums. Your brand should also be consistent across any channel. You can do this by making sure you keep the same visual scheme by using the same font style for all your platforms, ensure your posts use the same tone of voice, and use coherent visuals for better visual recall.
Set up a blog or personal site
Having a personal site dedicated to your business can help keep your clients in the loop but also increase your visibility to potential clients. Your blog can be a medium not only to sell but also to educate clients or potential customers since the content on your blog can include monthly updates on mortgage rates, real estate investment tips, or real estate laws and other legal matters clients should be aware of. Your blog should not only have well-written content but should also appeal visually and be updated regularly. You can also make the most of your blog through unique content like virtual property tours or animated videos to give potential buyers a better preview of the properties you offer, and also give visitors to your site an option to subscribe to a monthly newsletter for regular site updates or offers you may have.
Besides pages for content, your blog should also provide visitors a means to reach you through a dedicated contact us page. This page should have your business address, contact numbers, email address, and active hours. You can also make use of chatbots to respond to real-time queries from site visitors or opt to use real estate email templates for concerns sent through email.
Dedicated social media accounts can help establish your internet presence since these are not only inexpensive but also have a broad reach. Since most people have social media accounts, adding social media sharing options to your content can also make it easier for people to share your content and increase traffic to your platforms.
Make the most of your digital platform
With everything within reach through the internet, your digital platforms have more reach with little to no limitation. Studies have shown that an average person spends a little over 3 hours a day on their mobile device. You can make your site compatible across devices to make your business more accessible, invest in digital ads, search engine optimization, and also check out the analytics from your platforms to see who your content reaches and use this data to create content more aimed at your target market.
While a sale may be considered done once a contract is signed and the necessary fees have been paid, it also pays to keep in touch with clients even after a sale. Testimonials from your clients can be a means to reach potential buyers and create leads to future deals, and in return for these referrals, you can also offer a bonus or discount for future deals.
Growing your business involves effort and results may not come instantly. Your business’ success will also come from careful planning, constant development, and hard work.