Real estate business is itself a vast and developing field in which a person is supposed to be dedicated and committed to his/her project and deal. A real estate agent having a certified license from the government of that particular area deals with buying and selling property and land. Planning, growing, and building real estate is not easy. A lot of effort, determination, and a clear strategy is required. There are four types of real estate depending upon the land:
Residential estate; Flats, apartments, houses, a hostel
Commercial estate; shops, malls, wedding hall, restaurants
Industrial; factory, mills
Vacant lands; Farming and agricultural area
Agents mostly work on the commission of some percentage of deals’ money. The first and foremost thing an agent must have is enough experience in real estate and knowledge of the land’s worth. Smart use of social media platforms and a big social circle is imperative to an estate agent to attract clients. However, there are some tips and tricks-steps- that an agent follows to be successful. Those steps are elaborated in following one by one;
1. Intern of best real estate agent
This is the first step for a beginner to work for free with an already established real estate agent. Guidance from the experience of a best and senior agent is very helpful for future decisions of a beginner. The Newcomer should learn and practice the tricks of attracting clients and dealing with them, visiting new places and knowing their worth, and negotiation part between owner and buyer. Apart from practices and experience, an agent should be well dressed and elegant-formal- to impress the clients because getup, communication skills, and interpersonal skills play a significant role to attract your clients. So, this is the very first step for a beginner to be followed.
2. Having a certified license
A real estate agent must be legally registered in the respective institution of that particular region and acquire a certified license. But, agents are free to work without registration and license. There is no requirement of a degree and diploma in any specific field and this is the chance for engineers and doctors to become real estate an agent . However, a license is required only for big projects and dealing.
3. Build your website and office
After gaining enough experience and knowledge, now it’s time to build your website-logo of your company- or work with others like Zameen.com, Granna.com, etc. And have an office with a comfortable environment where you can deal with your clients. The agent should hire an SEO expert to optimize the ranking of his website. A real estate agent, sometimes, invests in buildings to expand their business. Two main things agents do usually:
- Finding clients; explained it in step 4
- Finding property: the agent may property and land online (social media platform) and offline. In online, many websites can help him or he/she can find on Facebook, Olx.
Offline, an agent should visit offices of other real estate agents, walk into towns, blocks of cities, and meet the broker. An agent should be patient and passionate about his work because buying and selling take more time than other jobs. He should not be disappointed at all and has to put in all his efforts. It requires lots of hard work and smart work also. There are multiple options for an agent to expand his business from residential buildings to other types of estates like commercial areas, industrial areas. No doubt, commercial and industrial areas give more benefit in terms of finance, but buying and selling of residential areas give quicker and more beneficial than others.
Further, the business of residential areas is more beneficial in particular hostels, one bedroom apartments, guest houses, hotels, etc. Because, visitors, tourists, and travelers are always in a search of cubic rooms in hotels and this kind of business for agents proves beneficiary. In real estate, there may be frauds or illegal property and buildings. So, the agent is needed to be aware of such frauds and wrong personnel otherwise it will lead him/her to criminal records. An agent should check house original keys, papers and deal with a trustworthy owner.
4. Creating a network
The whole business of a real estate agent depends upon his/her clients. So, the priority should be to attract the client and their satisfaction. There are some systematic ways to create a whole network, spread awareness of your company, and have more clients, which are given in the following;
- Build your website and post it on Facebook, Instagram, etc
- Advertisement in the newspaper
- Sponsorship with other companies and business
- Tell people in your social circle
- Tell to the security guard of the community or society and ask them to spread it in society
The agent should focus on all details of the property deeply and tell the clients. The most important trick to increase your clients is to deal with them according to their choices, requirements, and budget otherwise he will waste his clients’ time and himself as well. As a result, his name will be defamed in the market as fraud.
5. Work hard and be patient
In real estate, one has to wait for a long time and sometimes spend huge money on the renovation of the building, but it should not lead oneself to depression, disappointment, and hopelessness. The agent should be courageous and hard-working. At the start, it requires a lot of struggle and money also, particularly for advertisement.
6. Hire passionate persons to be more successful
Now, an agent will be successful if he follows and focus on all above- mentioned steps. But, if he wants to expand his business and to be more successful, he should hire interns and some passionate persons to collect property information, advertise his company, and assist him in dealings.