With ever-changing market conditions, real estate is a dynamic industry. It had its ups and downs over the last decade, and currently, the ongoing COVID – 19 pandemic is changing the real estate landscape.
In addition to this, the competition is fierce, so to set your business up for success you need to know the ins and outs of the market and adopt the right strategies.
If you own a real estate agency and need a little boost to your business, keep reading to learn how to attract more customers and increase your sales opportunities.
This article will cover six effective tips you need to employ to increase your real estate sales and gain loyal customers!
Build a Polished Website
Before making any purchase, buyers tend to go online and gather as much information as possible, especially if the purchase in question is a major one, like buying a property. Take advantage of this buyer behavior, and build a website to show your prospects your offer.
To ensure the best results, hire a WordPress development company. An experienced web design agency will help you tailor a user-friendly, easy-to-navigate, visually appealing website that will encourage visitors to explore your site further and keep coming back for more.
You want your website to stand out, so focus on adding value and helping your potential buyers and sellers. Also, make sure to update the listings on your site regularly! It’s a great way to attract prospects to your online destination!
Publish Stellar Content
Starting a blog is a proven way to increase your website’s visits and grow your sales. Creating compelling, high-quality content optimized for SEO will help you increase your rankings in the search engines.
Use tools like Google Analytics and Ahrefs to find specific terms and keywords your target audience is looking for. Researching the keywords will also help inspire you when you lack ideas for new posts.
Visuals matter too, so don’t forget to make the most of your blog posts by adding beautiful pictures.
Email Marketing: the Secret Weapon in Customer Retention
Email marketing enables direct and personalized communication with your audience, and it’s a great tool for developing a relationship with them. Master email marketing strategies and focus on earning your customers’ trust, not just on selling.
MailChimp is one of the most famous and praised marketing automation tools. It’s designed to help you automate the process of sending emails, but it also allows you to create enticing emails with a modern design in no time.
With this handy tool, you can organize and segment your subscriber lists and customize the experience for your audience. Finally, MailChimp offers detailed reports on your campaign’s performance, so you can easily track email results.
Leverage Virtual Tours
Today’s buyers want to know as many details as possible prior to visiting any property in person. And there is no better way for your clients to get a complete and detailed view of the home they are interested in than virtual tours.
Offering virtual tours of your properties will give you a competitive edge over other businesses in your industry, and more. Clients who schedule an in-person visit have most probably seen the property in advance, and therefore they are already interested and more likely to make an offer.
Immersive virtual tours save your time, reduce costs, and they can drive massive traffic to your website too!
Embrace Virtual Staging for Your Listings
Virtual staging’s popularity has skyrocketed recently. It’s been around for years, but it boomed due to COVID – 19 outbreak, and it’s changing the real estate business. It provides you with an opportunity to give your buyers a sneak preview of what a home looks like.
Staging a home adds value to the property, and it can bring higher offers. According to a study, a staggering 85% of staged homes were sold for at least 6-25% more in comparison to unstaged properties.
And as a plus, virtual staging saves both time and money in comparison to physical one.
Use Drone Photography
Showcasing the stunning shots of the property’s exterior and surrounding landscape can be a major selling point. Utilize drone photography to capture the perfect shots and mesmerize your site’s visitors. It will add an element of excitement to your listings.
You can either purchase a drone or opt for a drone service, but either way, it will help you show your client’s homes in their best light.
Follow the tips listed above and take advantage of technology and digitally-enabled services to grow your sales and future-proof your business!